I design
NEW BRANDS
and TRANSFORM

EXISTING ones

Award-winning Creative Director and Designer specialising in brand identity across beauty, skincare & fashion.

I love partnering with purpose-driven businesses and individuals that are dedicated to establishing impactful, memorable brands.

How can we work together?

About Me

My passion is in applying a strategic level of thinking to brand storytelling and I pride myself on my ability to collaborate with both the big and small to bring an element of craft to my work. Having helped everyone from venture backed start-ups to launch new products quickly, to working with established £200m+ beauty businesses embed creative at the heart of their brand.My goal is always to elevate brands by distilling core messaging down to their clearest and freshest visual form.

With over 20 years experience, I utilise consumer trends and behaviours to create concise visual languages across marketing activations and core brand identities.

About you

YOU HAVE / WANT A BRAND

Whether you're launching a new brand or refreshing and repositioning an existing one, I can help you define your unique look and feel from the start.

YOU NEED VISUAL ASSETS

You have a brand but want to bring it to life with things like imagery, assets and video content to tell your story and support your core message.

YOU NEED SOME SUPPORT

From high quality product photography to compelling video storytelling. From the small - product and packaging artwork to the big - store design and build.

How can I help?

  • Brand Audit

    Strategy & Positioning

    Naming & Tagline (Including IP Checks)

    Brand & Visual Identity

    Brand Guidelines

    Asset Libraries

  • Concept Development

    Moodboards & Storyboards

    Pre-Production (Incl Budgeting & Timelines)

    Casting & Talent/Team Booking

    On-Set Direction (Stills/Video)

    Post-Production (Retouching / Grading,
    Video Editing & Image Guides)

  • Marketing Collateral

    Templates (Presentations & Graphics)

    Custom Packaging & Artworking

    Print Design

    Editorial Design

    Retail Design & Development

Want to know a little more?

From award-winning product launches and licensing projects to comprehensive, from-scratch brand creation, my work speaks for itself.

I’m award winning

Check out my Linked In or get in touch.

WINNER
‘Best Health & Beauty Brand’
Licensing International Awards
Crayola Beauty 2019

NOMINATED
‘Best Brand Licensed Beauty Range’
Brand & Lifestyle Licensing Awards
Crayola Beauty 2020

NOMINATED
‘Best In Beauty’
Cosmoprof North America Awards
Crayola Beauty 2019

WINNER
‘Best Brand Licensed Beauty Range’
Brand & Lifestyle Licensing Awards
Crayola Beauty 2019

WINNER
‘Best New Skincare Brand’
Pure Beauty Awards
Hello Sunday 2021

Brands I’ve worked with

BRANDING

CAA
Disney
Sanrio (Hello Kitty)
Mattel (Barbie)
Crayola
MTV
Aardman

BEAUTY

Trinny London
COTY UK
Beauty Pie
Illamasqua
The Body Shop
Sephora
Boots

FASHION

TOPSHOP
ASOS
Missguided
& Other Stories
Monsoon
Primark
H&M

Take a look at my work

I love bringing ideas to life

From a strategic brand refresh to an ultra-creative campaign, I love taking abstract ideas and concepts at their inception and making something real, engaging and impactful.

Craft, Culture & Imagination always.